Skincare · Ghana
NAYA by Africa
Founded by Nana Ama Yankah

NAYA by Africa is an innovative Ghanaian bath-and-body brand that elevates indigenous oils into aromatherapy self-care. NAYA Naturals Limited was founded in July 2014 by Nana Ama Yankah, sustainably transforming Shea Butter, Baobab & Moringa Oils and Black Soap into pampering bath and body care. A software developer, Yankah began crafting beauty products in her Atlanta kitchen as a mental escape, then moved back to Ghana in 2014 after 13 years and realized her hobby could transform into a business. For deep skin, the draw is richly scented shea butters, baobab body oils and black-soap shower gels that combat ashiness and dryness while offering choice across scents and moods. A distinctive angle: NAYA is built on a women-led R&D and manufacturing hub of mostly women in STEAM who research, test and manufacture the products. A genuinely under-listed Ghana-born, woman-operated indie.
Who it matches
- Depth range
- Deep, Deepest
- Undertone
- Any undertone
- Skin type
- Dry
- Price
- Mid-range
Hero products
- African Black Soap Shower Gels
- Coconut Oil Bar Soaps
- Sea Salt Scrubs
- Shea Body Butters
- Baobab Body Oils
What it targets
- shea butter
- baobab oil
- moringa oil
- african black soap
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