Skincare · Kenya
AGNES | Pure & Regal
Founded by Claire Amondi
AGNES | Pure & Regal is a small, clean Kenyan skincare line founded by Claire Amondi. Amondi is the founder and CEO of AGNES | Pure & Regal, a clean and safe skincare line made in Kenya. The brand's genesis is charmingly specific: experiencing skin issues, she returned to pure rose water that always calmed her skin, sourced it from a local brand that then dissolved, couldn't find another option, and so delved into cosmetic formulation to make her own. Launched in 2018, the line emphasizes simple, effective formulas. They formulate well-researched, curated skincare comprising both science-backed active ingredients and natural ingredients such as plant extracts. While AGNES markets itself around healthy radiant skin broadly rather than deep skin exclusively, it's a founder-led, locally made African brand serving Kenyan complexions and the discovery angle is strong. Honest caveats: it's a young, small business profiled as 'one to watch,' so verify current product range, website and operating status before relying on availability.
Who it matches
- Depth range
- Deep, Deepest
- Undertone
- Any undertone
- Skin type
- All skin types
- Price
- Mid-range
Hero products
- Pure Rose Water
- Plant-extract serums
- Clean skincare essentials
What it targets
- rose water
- plant extracts
- clean
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