Skincare · Denmark / Uganda / Kenya
AASAI
Founded by Brenda (and mother, family project)
AASAI is a genuine hidden gem, an Afro-Scandinavian family project bridging East African botanicals and Northern European diaspora needs. AASAI delivers skin and body nourishers from Africa to the world, sourced and hand-made in direct contact with local communities in Uganda and Kenya and packaged in Denmark. The origin story is deeply personal: founder Brenda, raised in Europe, struggled to find products for her melanated skin in cold, dry climates. When the 2020 lockdown cut off her usual products, she turned to her Ugandan heritage, collaborating with her mother to develop a three-step ritual using East African body nourishers, with remarkable results. The brand uses baobab oil, marula oil, Kenyan rose hydrosol and African black soap, with a heritage-driven, melanin-first ethos. Its Facial Ritual pairs liquid African black soap, Kenyan rose water and baobab or marula facial oil. Caveat: this is a small operation, so confirm stock and shipping. For an exhaustiveness-focused catalogue, AASAI is exactly the obscure, founder-led, deeply sourced brand worth surfacing.
Who it matches
- Depth range
- Medium, Deep, Deepest
- Undertone
- Any undertone
- Skin type
- Dry, Sensitive
- Price
- Mid-range
Hero products
- Liquid African Black Soap
- Kenyan Rose Hydrosol
- Baobab Oil
- Marula Oil
- Shea Lip Butter
- Facial Ritual (3-step)
What it targets
- baobab oil
- marula oil
- african black soap
- rose water
Not sure this is your shade?
Tap your tone and let Shade-True match you across 178 deep-skin houses. No selfie, no scanner.
Find your shadeYou might also like
4.5.6 Skin
View ↗
Eni Culture
View ↗Epara Skincare
View ↗
ILERA Apothecary
View ↗
Inaya Zanzibar
View ↗Inua Naturals
View ↗
Liha Beauty
View ↗