Makeup · United States
Bossy Cosmetics
Founded by Aishetu (Aisha) Fatima Dozie
Bossy Cosmetics is a mission-driven indie from a first-generation Nigerian-American founder. Aishetu Fatima Dozie is the founder and CEO of Bossy Cosmetics and is a first-generation American born to Nigerian parents. Before launching the brand, she spent twenty years in finance as an investment banker, working for Wall Street firms like Morgan Stanley and Goldman Sachs. Bossy is a cruelty-free, Black-owned, vegan indie line that launched in 2019 and caters to all skin tones. Inclusivity is one of its main pillars, so you'll find colors for all skin tones and ethnicities. Its hero watermelon-seed-oil-infused lipstick comes in 10 diverse shades and was selected as one of Oprah's Favorite Things in 2021. The discovery angle is a women's-empowerment brand with genuinely deep-friendly pigments and a compelling founder story. Honest caveat: Bossy is strongest in lip, eye and cheek; I could not confirm a dedicated deep foundation/concealer range, so it qualifies more on deep-friendly color than a full complexion line, verify before listing complexion claims.
Who it matches
- Depth range
- Medium, Deep, Deepest
- Undertone
- Any undertone
- Skin type
- All skin types
- Price
- Mid-range
Hero products
- Watermelon Seed Oil Lipstick
- Power Women Essentials Eyeshadow Palette
- Bossy Gloss
- Extremely Bossy By Nature Mascara
What it targets
- watermelon seed oil
- vegan
- cruelty-free
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