Skincare · United Kingdom (Northern Ghana sourcing)
Yendy Skin
Founded by Julian Boaitey
Yendy Skin is a London-based 'superfood skincare' brand founded in 2021 by British-Ghanaian entrepreneur Julian Boaitey, named after the Yendi district in Northern Ghana where its ingredients are sourced. Boaitey's path began in supply chain, he previously ran the Good Butter Company selling raw African ingredients, before pivoting to finished skincare that pairs trademarked 'Yendy Approved' superfoods (shea butter, moringa, baobab, hibiscus, jojoba) with science-backed actives like hyaluronic acid. The brand works directly with women-led farming cooperatives in Northern Ghana, paying at least double market price and embossing a gold stamp of traceability on each product. For deep skin, Boaitey explicitly built the line around his own teenage struggles with acne, hyperpigmentation and dark spots, concerns disproportionately affecting melanin-rich complexions. It's a strong discovery gem: founder-led, transparency-obsessed, still young and largely direct-to-consumer. Honest caveat: the brand is small and still scaling, with limited retail footprint and a UK production base rather than full African manufacturing.
Who it matches
- Depth range
- Medium, Deep, Deepest
- Undertone
- Any undertone
- Skin type
- All skin types
- Price
- Mid-range
Hero products
- Super Shea Butter Moisturiser
- Antioxidant Power Serum
What it targets
- shea butter
- moringa
- hyaluronic acid
- antioxidant
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