Skincare · Senegal

Yafa Beauty

Founded by Dr Yaye Fatou Ba

Yafa Beauty

Yafa Beauty is a dermatologist-led Senegalese skincare brand and one of the angle's strongest discovery picks. Dr Yaye Fatou Ba is a young Senegalese physician trained at Université Cheikh Anta Diop in Dakar who specialised in dermatology, and is co-founder of Yafa Beauty Brand, a line of dermo-cosmetic and hair-care products for all skin and hair types. The proposition blends clinic and craft: the brand combines medical rigour, natural ingredients and innovation to offer body-respectful care adapted to local realities. Crucially for deep skin, it is firmly anti-bleaching in a market saturated with lightening products, and treats concerns like acne, melasma and post-inflammatory hyperpigmentation. Founded by Senegalese dermatologist Yaye Fatou Ba, Yafa Beauty stands out for its medical approach to black-skin care, offering simple, effective routines for sensitive and damaged skin, made artisanally and without depigmenting products. Sold through Dakar pharmacies and online, with a large TikTok following, affordable and genuinely under-the-radar internationally.

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Who it matches

Depth range
Light, Deep, Deepest
Undertone
Any undertone
Skin type
All skin types
Price
Budget

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What it targets

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