Skincare · United Kingdom
Wild Seed Botanicals
Founded by Laila Mensah
Wild Seed (Wild Seed Botanicals) is a London-born, Ghanaian-rooted natural skincare brand. It was founded by Laila Mensah, known as natural hair blogger Neffy Frofro; the brand's roots are firmly planted in African Holistic Traditions, and all products are handmade in small batches to deliver the most potent, raw and purest potions. It uses the finest wildcrafted, organic cold-pressed and steam-distilled carrier oils, butters, essential oils and botanical herbs, all ethically sourced and included for their therapeutic effects. Born in London but rooted in African holistic traditions from the founder's Ghanaian heritage, it offers skincare made for the good of both skin and personal wellness. For deep skin, the emphasis on rich plant butters and cold-pressed oils targets the dryness, ashiness and barrier needs of melanin-rich skin. Discovery angle: a tiny, founder-led indie growing out of a natural-hair community. Caveat: founding year and current product breadth should be verified directly with the brand.
Who it matches
- Depth range
- Medium, Deep, Deepest
- Undertone
- Any undertone
- Skin type
- Dry
- Price
- Mid-range
Hero products
- Cold-pressed carrier oils
- Botanical butters
- Handmade small-batch potions
What it targets
- cold-pressed oils
- botanical butters
- organic
- ethically sourced
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