Makeup · Ghana
Paba Cosmetics
Founded by Felicia Sarpong
Paba Cosmetics is a long-running, family-run line built specifically around deep-skin undertone matching. Established in 2001 by Ghanaian-born creator and CEO Felicia Sarpong, it operates storefronts in Ghana (Accra and Kumasi) and Toronto. Sarpong saw that women of colour weren't wearing their correct undertone, products left their skin with an ash, grey or high-red finish, so she built a line that helps women identify and match their true undertone. For deep skin this undertone-first philosophy is the whole point: the brand emphasizes brown and black skin types and considers skin conditions like eczema and acne that affect people of colour. Its Perfect Finish foundation comes in 21 shades all based on undertones. A genuinely obscure, two-decade-old mother-and-daughters indie that predates the inclusive-beauty wave, exactly the kind of brand nobody else lists.
Who it matches
- Depth range
- Deep, Deepest
- Undertone
- Cool, Neutral, Warm, Golden / yellow
- Skin type
- All skin types
- Price
- Mid-range
- Finish
- Matte
- Coverage
- Medium, Full
Hero products
- Perfect Finish Liquid Foundation (21 shades)
- HD Liquid Foundation (matte)
- Wet-Dry Press Powder Foundations
- Lipsticks
- Eyeshadow
Not sure this is your shade?
Tap your tone and let Shade-True match you across 178 deep-skin houses. No selfie, no scanner.
Find your shadeYou might also like
An African City (BeautyMarked & Co)
View ↗
Bossy Cosmetics
View ↗
Colorbox Cosmetics
View ↗
Maréna Beauté
View ↗
Nuban Beauty
View ↗
SO Aesthetic
View ↗Wuré Cosmetics
View ↗