Makeup · Nigeria
Yanga Beauty
Founded by Jennifer Lisa Uloko
Yanga Beauty, named after pidgin slang for elegance, is a founder-led Nigerian line that took years to build its base for deep skin. Founded by the visionary Jennifer Uloko, YangaBeauty is more than just a brand; it's a community. The flagship foundation was no rush job: Jennifer Uloko and her team embarked on an extraordinary five-year journey to create the iconic Smooth Match Foundation, tailor-made for Nigerian/similar climates and skin tones, and they enlisted over 102 women in their testing phase, using feedback to refine the formulation. The result is an easy-to-apply soft matte, lightweight, long-wearing foundation with buildable coverage, available in 15 unique shades. For deep skin the appeal is climate-tuned longevity plus an affordable price and travel minis. Discovery gem internationally. Caveats: the founding year isn't published and a few reviewers find coverage lighter than expected.
Who it matches
- Depth range
- Fair, Light, Deep, Deepest
- Undertone
- Any undertone
- Skin type
- All skin types
- Price
- Budget
- Finish
- Matte
- Coverage
- Medium, Full
Hero products
- Smooth Match Foundation
- Mini Smooth Match Foundation
- Yanga Concealers
- Brushes & Tools
What it targets
- long-wearing
- lightweight
- buildable coverage
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