Makeup + skincare · Nigeria
Zikel Cosmetics
Founded by Kelvin Ezekiel
Zikel is a Nigerian value powerhouse named after its founder. Kelvin Ezekiel founded Zikel Cosmetics, aptly named after him; it boasts top-quality and affordable products for Nigerians, and the brand invests in clinically tested products to provide climate-friendly products. Its penetrative pricing was deliberate: by understanding that the average customer will favour cheaper products, their penetrative pricing strategy helped them access an already competitive market by setting prices as low as 2000 naira. For deep skin specifically, reviewers love the shade spread: it is super amazing for both light and dark skin with an amazing coverage; it's of 2 types, the HD foundation and the EvenTrue foundation. The Pro-Matte HD range runs into deep tones like Moscha, Bronze and Dark Pearl, and the shade Cacao is a known MUA favourite for layering on darker skin. Discovery gem for non-Nigerians who only know imported brands. Caveat: founding year isn't clearly documented and global shipping is limited.
Who it matches
- Depth range
- Fair, Light, Medium, Deep, Deepest
- Undertone
- Any undertone
- Skin type
- All skin types
- Price
- Budget
- Finish
- Matte
- Coverage
- Full
Hero products
- Zikel HD Foundation (Tube)
- EvenTrue Foundation
- Skin Fit Foundation
- Pro-Matte HD Foundation
- Glow Kit
What it targets
- clinically tested
Not sure this is your shade?
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