Makeup · United Kingdom
OPV Beauty
Founded by unknown
OPV Beauty is a London-based, globally followed color brand that has earned a devoted reputation within the deep-skin beauty community for its lip products. London-based but globally loved, OPV Beauty offers liquid lipsticks that are lightweight and incredibly pigmented, with shades that pop against darker skin tones, making them a favorite within the beauty community. That last point is the whole story for Shade-True: the brand's brights and deeps are formulated to read with full intensity on melanin-rich lips rather than disappearing or going chalky. As a UK Black-owned line it sits in a sweet spot, more discoverable than a tiny kitchen-table indie, but still far from a drugstore household name, which makes it a useful inclusion for coverage and for shoppers seeking lightweight, ultra-pigmented liquid lips. Caveat: founder identity and founding year weren't pinned down in the sources reviewed and should be confirmed before publishing the profile.
Who it matches
- Depth range
- Light, Deep, Deepest
- Undertone
- Any undertone
- Skin type
- All skin types
- Price
- Mid-range
- Finish
- Matte
Hero products
- liquid lipsticks
What it targets
- pigmented
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