Makeup · United Kingdom
By Joy Adenuga
Founded by Joy Adenuga
By Joy Adenuga is an independent makeup tools and accessories line from one of the UK's leading deep-skin makeup artists. Joy Adenuga is an award-winning London-based professional makeup artist and a melanin specialist. Her work centres on the reality that Black women are a rainbow of varying undertones, and she stresses understanding the hundreds of different Black skin types and tones. By Joy Adenuga is an independent makeup tools and accessories brand created by the celebrity makeup artist and beauty expert. Its Makeup Brush Set spans flawless foundation application, eyeshadow blending, contouring and highlighting, with brushes for face, eyes and lips. The deep-skin relevance comes from its founder's specialism, tools designed by someone whose entire artistry is built around melanin-rich complexions. Discovery angle: a specialist, founder-led tools brand born from genuine deep-skin expertise rather than a generic line. Caveat: this is a tools, brushes and lashes brand, not a complexion shade range, so it serves deep skin via the founder's expertise and product design; founding year should be confirmed.
Who it matches
- Depth range
- Light, Medium, Deep, Deepest
- Undertone
- Any undertone
- Skin type
- All skin types
- Price
- Mid-range
Hero products
- Makeup Brush Set
- Pro makeup brushes
- Eyelashes
- Beauty tools and accessories
Not sure this is your shade?
Tap your tone and let Shade-True match you across 178 deep-skin houses. No selfie, no scanner.
Find your shadeYou might also like
Caribé
View ↗
Pat McGrath Labs
View ↗
Antonia Burrell Holistic Skincare
View ↗
EX1 Cosmetics
View ↗
HUE (Here U Exist)
View ↗OPV Beauty
View ↗Skin Alchemists
View ↗