Makeup + skincare · South Africa

Chick Cosmetics

Founded by Nomfundo Njibe

Chick Cosmetics is designed, curated and assembled in Johannesburg, South Africa, created in 2018 as the vision of Nomfundo Njibe. The idea was set in motion when Njibe lost her makeup bag while travelling overseas and discovered indie beauty retailers abroad. The brand claims several local firsts, including the first local beauty brand with extended makeup shades and the first oil-fruit extract serum on the market, with the Glow Boost Serum as its bestseller. Its target market is deliberately inclusive, 'beauty for all', striving for diversity in products and marketing in a nation of many colours. It is vegan-friendly and cruelty-free with sustainable practices. The deep-skin relevance comes from its extended-shade ethos and affordability. Caveat: 'beauty for all' inclusivity language is broad, so confirm exact depth of base shades for the very deepest tones.

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Who it matches

Depth range
Deep, Deepest
Undertone
Any undertone
Skin type
All skin types
Price
Budget

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What it targets

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