Makeup · United States
WYN Beauty
Founded by Serena Williams
WYN Beauty is tennis legend Serena Williams' 2024 makeup line, built around the philosophy of "makeup you can move in." Founded in April 2024 as a high-performance line, its products were formulated, tested, and perfected with deeper skin tones as the starting point, meaning everyone should find their match. The brand's story dates to Williams mixing her own products courtside; she developed the range with the Good Glamm Group as a joint venture. Its hero is the Featuring You Skin Enhancing Tint, available in 36 shades with invisible SPF 30 and a HydraComplex delivering up to 72 hours of hydration. The shade map explicitly includes "rich deep with cool undertones" plus olive and neutral options, a real win for deep skin, where cool deep matches are scarce. The cruelty-free line sits at an accessible price point, ranging roughly $8 to $29. Caveat: it's celebrity-anchored rather than indie, and the lineup currently skips powders, but its deep-first formulation and chartreuse packaging make it a credible everyday pick.
Who it matches
- Depth range
- Fair, Deep, Deepest
- Undertone
- Cool, Neutral, Golden / yellow, Olive
- Skin type
- All skin types
- Price
- Budget
- Finish
- Natural, Matte
- Coverage
- Sheer, Medium
Hero products
- Featuring You Hydrating Skin Enhancing Tint SPF 30
- MVP Most Versatile Pigment Lip & Cheek
- Nothing to See Soft Matte Creamy Concealer
- Big Vision Tubing Mascara
What it targets
- spf
- hydrating
- cruelty-free
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