Makeup · United States
KETT Cosmetics
Founded by Sheila Trujillo
KETT is a pro-favorite airbrush and traditional makeup house repeatedly named in working artists' kits for its water-based Hydro Foundation. The line is built around benchmark Olive and Ruby shades that run from fair all the way to O11 'Extra deep, cool undertone' and O9/R9 'Deep' tones, and the 11-to-14 benchmark shades are designed to be used alone and mixed in between to extend shade range. That mixing philosophy is exactly why deep-skin artists love it: rather than forcing a client into a stock shade, you custom-blend a precise match. The Hydro Foundation fuses hydration and long-lasting coverage, is weightless, and leaves a lightweight, sheer-to-full semi-matte finish ideal for all skin types. It is silicone-free and vegan and cruelty-free. The newer Hydro Proof range is explicitly pitched as an inclusive, global tone range. Caveat: because KETT leans on benchmark-plus-mixing, true beginners may need guidance, and the brand is genuinely niche outside pro circles.
Who it matches
- Depth range
- Fair, Light, Deep, Deepest
- Undertone
- Cool, Neutral, Warm, Golden / yellow, Olive
- Skin type
- All skin types
- Price
- Prestige
- Finish
- Matte
- Coverage
- Sheer, Medium, Full
Hero products
- Hydro Foundation (water-based, airbrush/brush/sponge)
- Hydro Proof Foundation
- Hydro Shimmers
- Fixx Creme Foundation
What it targets
- water-based
- silicone-free
- vegan
- cruelty-free
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