Makeup · United States
Mora Cosmetics
Founded by Minara El-Rahman and Jasmine Dayal

Mora Cosmetics is a small, halal, clean makeup line from the South Asian diaspora. Created by Minara El-Rahman and Jasmine Dayal, Mora Cosmetics is a halal makeup line that is clean and vegan, with a mission to highlight your beauty and make you feel confident in your own skin. Its signature is the Satin Sheen Multistick, a pigmented multistick for lips or cheeks with a lightweight, blendable formula giving a natural rosy glow. Mora belongs to the broader movement described in the Popsugar roundup, where brands barely prioritized issues people of color frequently deal with like hyperpigmentation and dark spots, so the South Asian diaspora created their own brands representing their identities. Honest caveat: Mora is a very small indie with a limited color range, so confirm current operating status and the depth of its shade offering before treating it as a full deep-skin complexion brand.
Who it matches
- Depth range
- Fair, Light, Deep, Deepest
- Undertone
- Any undertone
- Skin type
- All skin types
- Price
- Mid-range
- Finish
- Natural
- Coverage
- Sheer
Hero products
- Satin Sheen Multistick
What it targets
- halal
- vegan
- clean
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