Makeup · United States

AJ Crimson Beauty

Founded by AJ Crimson

AJ Crimson Beauty is the namesake line of a celebrity makeup artist whose clients included Angela Bassett and Missy Elliott, built in direct response to the shortage of pigments for darker skin. Its signature is the Dual Skin Creme Foundation, a hand-poured, beeswax-based formula. The all-natural, paraben-free and cruelty-free foundation can be used as foundation, concealer, contour, highlight or tattoo cover, and lasts up to 18 hours when set with the brand's universal powders. For deep skin this multi-use creme is the key concealing tool: it's water-resistant, covers tattoos and wears up to 18 hours under hot studio lights, made for an inclusive shade range by a tenured MUA. The discovery angle is its pro-artist pedigree, it spread through word of mouth among MUAs and retailers like Marjani. Honest caveat: founder AJ Crimson died in 2023, so confirm the brand's current operating and restocking status before listing as actively available.

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Who it matches

Depth range
Fair, Light, Medium, Deep, Deepest
Undertone
Any undertone
Skin type
All skin types
Price
Mid-range
Finish
Natural
Coverage
Full

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What it targets

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