Makeup + skincare · United States
Beauty Bakerie
Founded by Cashmere Nicole
Beauty Bakerie is the dessert-themed indie that turned deep-skin priority into a literal numbering system. Founded by Cashmere Nicole in 2011, the brand took both social media and hearts by storm. A single mother and breast cancer survivor who put herself through nursing school, Nicole built her brand from the ground up. The deep-first stance is unusually explicit. The brand created a 30-shade Cake Mix range and numbered it in reverse, with the deepest shade starting the range, so those who experienced reaching down on shelves for their shade are now at the top. "For foundation, I know what's important to me as a Black woman, that's why the order is from dark to light. I wanted equal representation," Nicole told Refinery29. The Flour Setting Powders famously don't ash out deep skin. Honest caveat: the brand's site currently flags its 18-shade InstaBake concealer line and the Cake Mix foundations as discontinuing or "leaving the building", verify complexion availability before recommending.
Who it matches
- Depth range
- Fair, Light, Medium, Deep, Deepest
- Undertone
- Any undertone
- Skin type
- All skin types
- Price
- Mid-range
- Finish
- Matte
- Coverage
- Medium
Hero products
- Cake Mix Demi-Matte Foundation
- InstaBake 3-in-1 Hydrating Concealer
- Flour Setting Powder
- Lip Whips
Not sure this is your shade?
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