Makeup + skincare · United States
Beneath Your Mask
Founded by Dana Jackson
Beneath Your Mask is a Black-owned clean-luxury line born from chronic illness, prized as a quiet industry secret. After being diagnosed with Lupus and Lupus Nephritis, founder Dana Jackson was left house-bound and began creating solutions for her damaged, dry skin using potent, organic, wild-harvested botanicals; her first successful Heal Whipped Skin Soufflé was the catalyst for the brand. In 2012 the brand launched its hero product, the Heal: Whipped Skin Soufflé, a response to the need for safe, non-irritating, non-toxic ingredients that would not affect the immune system. The discovery angle is its caliber: it launched at Beauty Heroes, Credo and Neiman Marcus locations, with an exclusive mask ritual created for Bergdorf Goodman. Dana sources carefully-selected ingredients from 25 different countries. A safe-for-autoimmune, deeply luxurious, melanin-friendly line, premium pricing is the main caveat for shoppers.
Who it matches
- Depth range
- Medium, Deep, Deepest
- Undertone
- Any undertone
- Skin type
- Dry, Sensitive
- Price
- Luxury
Hero products
- Heal Whipped Skin Soufflé
- Nourish Skin + Hair Serum
- Polish Detoxifying Body Scrub
- Remedy Conditioning Lip Balm
- Indulge Total Body Elixir
What it targets
- organic
- botanicals
- non-irritating
- non-toxic
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