Makeup + skincare · United States
Vera Moore Cosmetics
Founded by Vera Moore
Vera Moore Cosmetics is one of the longest-running Black-owned complexion lines in the US, a true legacy indie. The former-actress-turned-entrepreneur is president and CEO of the family-owned business, established in 1979. Vera Moore was one of the first Black actresses on the NBC soap 'Another World,' and realized the void in the market for quality products for women of color, specifically a natural-looking foundation that didn't rub off on clothes, which gave birth to the brand. Its concealing hero is Concealer Plus: it blends seamlessly to camouflage minor imperfections, dark circles, shadows, scars and discoloration as a prerequisite for makeup application. The discovery-gem angle is its near-invisibility in modern roundups despite four-plus decades of serving deep skin. Honest caveat: verify how deep the darkest concealer and foundation shades go for the deepest complexions, since the brand predates today's expansive shade ranges.
Who it matches
- Depth range
- Medium, Deep, Deepest
- Undertone
- Any undertone
- Skin type
- All skin types
- Price
- Mid-range
- Finish
- Natural
- Coverage
- Medium
Hero products
- Concealer Plus
- Natural-finish Foundation
- Brow Quad All in One
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