Makeup · United States
Samreen's Vanity
Founded by Samreen Arshad
Samreen's Vanity is a tiny, heritage-led indie makeup brand from the South Asian diaspora. Created by Samreen Arshad, Samreens Vanity aims to create representation in the makeup space with unique products that celebrate her background and heritage; the products are clean, cruelty free, halal, and kosher. Its signature is the Samreens Vanity Lipstick in Sassy Sam, a lipstick and lip liner in one pencil that's long-lasting with a semimatte satin finish in a vibrant red perfect for a bold-lip moment. The brand's relevance for this angle is anchored by a reviewer noting it suits medium-deep skin who wears deep red daily. As one of the most obscure entries here, it embodies the discovery-gem brief, but it's a very small line, so its operating status and the breadth of its deep-skin shade offering should be verified before featuring beyond the lip category.
Who it matches
- Depth range
- Medium, Deep, Deepest
- Undertone
- Any undertone
- Skin type
- All skin types
- Price
- Mid-range
- Finish
- Matte
Hero products
- Samreens Vanity Lipstick in Sassy Sam (lipstick + liner pencil)
What it targets
- clean
- cruelty-free
- halal
- kosher
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