Makeup · South Africa
MSLondon Cosmetics
Founded by Ego Iwegbu, Natasha Iwegbu and Linda Jangulo
MSLondon Mineral Makeup is brought to you by co-founders Ego Iwegbu, Natasha Iwegbu and Linda Jangulo. Chartered engineer and cosmetic chemist Natasha created the original formulations between 2005 and 2010 to help her acne-prone sister Ego enjoy makeup, then developed a full shade range by stopping people on the street to sit as skin-tone models. Born from two sisters' mission to create high-performing, inclusive makeup for sensitive, acne-prone skin, they matched over 50,000 skin tones and developed clean, mineral-based powders with rich, long-lasting pigments catering to every shade. The range includes 15 adaptable shades in the Mineral Powder Foundation and 13 in the Soft Complexion Pressed Powder, with deep Coco and Caramel families. It's sold online and in select Woolworths stores. The British-Nigerian founders built and manufacture the brand in South Africa, making it a genuinely local deep-skin pick. Caveat: powder-only base may not satisfy those wanting liquid full coverage.
Who it matches
- Depth range
- Fair, Deep, Deepest
- Undertone
- Any undertone
- Skin type
- Sensitive
- Price
- Mid-range
- Finish
- Natural, Matte
- Coverage
- Medium, Full
Hero products
- Mineral Powder Foundation (3-in-1)
- Soft Complexion Pressed Powder Foundation
- Iconic Flat Blending Brush
- Mineral Bronzer
- Beauty Boost Blush
What it targets
- mineral-based
- clean
Not sure this is your shade?
Tap your tone and let Shade-True match you across 178 deep-skin houses. No selfie, no scanner.
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