Makeup · United States
L.A. Girl Cosmetics
Founded by unknown
L.A. Girl is a Los Angeles value brand beloved by MUAs for high-pigment formulas at pocket-money prices. Founded in Los Angeles in 1985, it has more than 30 successful years in the cosmetics industry, with a clearly defined mission to offer cosmetic products of the highest quality at the most affordable prices. Its Pro.Coverage range reaches genuinely deep: shades run through Rich Cocoa (deep, cool red undertone) and Dark Chocolate (deep, cool red undertone). Crucially for deep skin, the line sells Pro.Color mixing pigments and a white mixer so artists can custom-correct undertones and depth, a budget answer to the "close but not quite" problem. The discovery angle: it's stocked heavily across African e-commerce (Jumia) and indie US stores rather than mainstream beauty halls. Honest caveats: the deepest pre-made shades lean cool-red and may need a warm pigment drop, and the parent company (Beauty 21 Cosmetics) doesn't publicly name a founder.
Who it matches
- Depth range
- Fair, Deep, Deepest
- Undertone
- Cool
- Skin type
- All skin types
- Price
- Budget
- Finish
- Matte, Dewy
- Coverage
- Medium, Full
Hero products
- Pro.Coverage HD Illuminating Foundation
- Pro.Matte Foundation
- Pro.Conceal HD Concealer
- Pro.Color Foundation Mixing Pigment
- Pro.Setting Spray
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