Makeup + skincare · India
FAE Beauty
Founded by Karishma Kewalramani
FAE (Free And Equal) Beauty is one of India's most authentically inclusive indie cosmetics brands. Founded in 2019 by Karishma Kewalramani, a trained makeup artist, the brand blends extensive shade ranges with skincare-infused formulations that hydrate, protect, and deliver lasting performance. FAE, which stands for Free and Equal Beauty, creates products that work for every shade of brown skin. Kewalramani's makeup-artist origin shaped the mission: she saw firsthand that Indian foundations simply weren't built for deeper-skinned people sitting in her chair. Crucially, FAE expands shade ranges as a starting point not an afterthought, tests across undertones not just depths, and chose not to lighten, brighten, or edit models' skin tones. It now offers India's largest serum foundation range of 30 diverse shades, made for Indian skin. A true discovery gem for deep brown tones at an affordable, India-first price point.
Who it matches
- Depth range
- Fair, Medium, Deep, Deepest
- Undertone
- Any undertone
- Skin type
- All skin types
- Price
- Budget
- Finish
- Matte, Natural
- Coverage
- Medium, Full
Hero products
- Lip Whip (buildable matte lipstick)
- Lush Blush
- Eye Deal Kajal
- Face Card serum foundation (30 shades)
- Mirror Glaze
What it targets
- hydrating
Not sure this is your shade?
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