Skincare · India
Asaya
Founded by Eeti Sharma (co-founder)
Asaya is a young Indian skincare brand engineering pigmentation solutions specifically for melanin-rich skin. Its flagship innovation, MelaMe, is positioned as India's first-of-its-kind formulation addressing a concern that most skincare brands have long overlooked. Co-founder Eeti Sharma frames it as a revolutionary molecule that truly understands Indian skin types, offering a melanin-first solution to depigmentation. The product is built for deep skin's specific needs: MelaMe is engineered to address dark spots, pigment imbalance, and discoloration in melanated skin, and unlike traditional depigmenting agents designed with lighter skin tones in mind, it is designed to be non-irritating and safe, keeping the skin barrier intact. Its mechanism reportedly disassembles excess melanin into reabsorbable amino acids. A genuine hidden gem for the deep-skin hyperpigmentation angle; founding details, founder lineup and exact web domain should be confirmed before publishing.
Who it matches
- Depth range
- Light, Medium, Deep, Deepest
- Undertone
- Any undertone
- Skin type
- All skin types
- Price
- Mid-range
Hero products
- MelaMe depigmentation treatment
What it targets
- non-irritating
- melanin-first
- depigmentation
- dark spots
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