Skincare · United States
Rosen Skincare
Founded by Jamika Martin
Rosen Skincare was founded in 2017 by Jamika Martin while she was an undergraduate at UCLA, after years of battling chronic acne (including Accutane) and finding no clean, affordable option that treated breakouts gently. Originally 'Rose Naturals,' the brand became a direct-to-consumer line of cleansers, toners, serums and moisturizers built on natural, non-stripping formulas and a mission to erase the shame around acne. Crucially for this angle, Rosen explicitly serves hyperpigmented skin: its bestselling Fade Routine, Bright Citrus Serum and Honey + Kojic collection target the dark marks and scarring that linger so stubbornly on deeper complexions. Now stocked at Ulta and Urban Outfitters, it's an accessible, Gen-Z-favorite Black-owned line, and Martin has gone further, launching Flora Studios, a manufacturer to help other emerging BIPOC brands. Honest note: Martin pushes back on being boxed in as a 'Black-only' brand, positioning Rosen for everyone, but its kojic-acid and fade products make it a genuinely strong, affordable pick for melanin-rich hyperpigmentation.
Who it matches
- Depth range
- Medium, Deep, Deepest
- Undertone
- Any undertone
- Skin type
- Oily, Combination, Sensitive
- Price
- Budget
Hero products
- Bright Citrus Serum
- Honey + Kojic Cleanser
- Fade Routine
- Break-Out Spot Treatment
What it targets
- kojic acid
- vitamin c
- natural
- clean
Not sure this is your shade?
Tap your tone and let Shade-True match you across 178 deep-skin houses. No selfie, no scanner.
Find your shadeYou might also like
JACQ'S (Jacq's Organics)
View ↗
Kreyol Essence
View ↗
Marla Rene
View ↗
Melanin Glow Skincare
View ↗Pholk Beauty
View ↗
República Skin
View ↗
Shayde Beauty
View ↗