Skincare · United States
Free + True Skincare
Founded by Tami Blake
Free + True is a clean, minimalist body and skincare line that bridges clinical results and botanical wellness. Created by Tami Blake, a licensed esthetician and certified cosmetics formulator, the brand is inspired by her active lifestyle and quest to master simple, clean, effective formulas, and is based in Northern California using primarily locally grown botanicals. Born in California and crafted for every skin story, the line is rooted in clean ingredients and inclusivity, with formulas that are safe for hormonal shifts, post-procedure skin, and hyperpigmentation in deeper tones. Its hero, Body Prophet, was featured in Essence's roundup of Black-owned brands and voted best body serum by The Beauty Shortlist 2022. Discovery angle: an esthetician-formulated clean line that explicitly tests across diverse skin and treats deep-tone pigmentation. Caveat: founding year unconfirmed; verify before publishing.
Who it matches
- Depth range
- Medium, Deep, Deepest
- Undertone
- Any undertone
- Skin type
- All skin types
- Price
- Mid-range
Hero products
- Body Prophet All Over Creamy Serum
- Universal AM/PM routine sets
What it targets
- clean
- botanical
- hyperpigmentation
- sensitive
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