Skincare · United States
Bolden
Founded by Chinelo Chidozie and Ndidi Obidoa
Bolden is a Nigerian-American founded line tackling Black women's #1 concern, hyperpigmentation, at accessible prices. Co-founders Chinelo Chidozie and Ndidi Obidoa, both MBA holders (MIT and University of Maryland), had their aha moment after a bad sunscreen experience in Key West, then built a brand representing women who looked like them. They designed the line specifically to address post-inflammatory hyperpigmentation, the type you get after a breakout. The standout is its no-white-cast SPF: the SPF 30 Brightening Moisturizer doubles as sunscreen and treatment with vitamin C and squalane, and is clear, leaving no chalky residue on the skin. Self-funded and 100%-owned, it grew 5x in sales yearly since 2015 and is sold via its e-commerce site and at 200 Target stores. It's become a cult favorite among skincare enthusiasts, a strong affordable pick for deep skin.
Who it matches
- Depth range
- Medium, Deep, Deepest
- Undertone
- Any undertone
- Skin type
- All skin types
- Price
- Budget
Hero products
- SPF 30 Brightening Moisturizer
- Sweet Vanilla Shea Oil
- Brightening Glycolic Acid Cleanser
- GLO Hydrating Mask
- Nighttime Repair Serum
What it targets
- vitamin c
- squalane
- glycolic acid
- spf
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