Skincare · United States
Sweet July Skin
Founded by Ayesha Curry
Sweet July Skin is the beauty arm of chef and lifestyle entrepreneur Ayesha Curry's brand, launched in 2023 as an extension of her existing lifestyle business. The line draws on Curry's culinary expertise and Caribbean heritage: products contain formulated recipes embracing the power of Caribbean ingredients such as guava, papaya and soursop. While not makeup, it earns a place for deep skin because it targets the concerns most common in melanin-rich complexions, hyperpigmentation, uneven tone and acne-prone texture, with actives paired to superfoods. The Coffee Fix Peptide Eye Cream builds on the brand's ethos of natural ingredients like hibiscus, coffee and soursop from Curry's homeland of Jamaica. Curry, who is of mixed Afro-Caribbean and Jamaican descent, frames the line as cultural storytelling through skincare. It's now sold on Ulta.com after launching on Amazon and Thirteen Lune. Caveats: it's skincare rather than makeup, Caribbean rather than African in heritage, and celebrity-owned rather than strictly indie, but it's a clean, founder-led, melanin-conscious discovery.
Who it matches
- Depth range
- Deep, Deepest
- Undertone
- Any undertone
- Skin type
- All skin types
- Price
- Mid-range
Hero products
- Pava Exfoliating Cleanser
- Soursop Vitamin C Serum
- Castaway Cream
- Coffee Fix Peptide Eye Cream
What it targets
- guava
- papaya
- soursop
- vitamin c
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