Skincare · United States
Minimo Skin Essentials
Founded by Mary Ware
Minimo Skin Essentials grew from a postpartum kitchen experiment into a multimillion-dollar deep-skin staple. Founder Mary Ware began researching natural skincare to solve hyperpigmentation after childbirth, a problem many women face, wanting clear skin without toxic ingredients. Over a year she arrived at a turmeric-fueled Glow Skin Brightening Facial Scrub that helped her hyperpigmentation; it sold within two days of its Etsy debut and the brand later hit nearly $1.1 million in revenues. The discovery angle is how the line formulates for deep tones gently: Minimo creates skincare designed to gently fade stubborn dark spots and post-breakout discoloration without disrupting the skin barrier, using natural blends that support even tone especially for melanin-rich and sensitive skin. It now ships to customers in over 38 countries. An affordable, accessible, turmeric-centered ritual brand.
Who it matches
- Depth range
- Deep, Deepest
- Undertone
- Any undertone
- Skin type
- Sensitive
- Price
- Budget
Hero products
- Glow Turmeric Brightening Facial Scrub
- Genesis Turmeric Facial Cleanser
- Bling Vitamin C Serum
- Bounce Watermelon Under Eye Cream
- Miracle Mud Mask
What it targets
- turmeric
- vitamin c
- natural
- hyperpigmentation
Not sure this is your shade?
Tap your tone and let Shade-True match you across 178 deep-skin houses. No selfie, no scanner.
Find your shadeYou might also like
Glo Melanin
View ↗
JACQ'S (Jacq's Organics)
View ↗
Kreyol Essence
View ↗
Marla Rene
View ↗
Melanin Glow Skincare
View ↗
Nolaskinsentials
View ↗