Skincare · United States
indē wild
Founded by Diipa Büller-Khosla
indē wild is a skincare brand built explicitly for melanin-rich, desi skin. When influencer and philanthropist Diipa Khosla launched indē wild, she coined the term Ayurvedistry, which harnesses the powers of Ayurveda and chemistry. indē wild focuses on melanated skin and Desi women in particular, counteracting skin issues like hyperpigmentation and environmental damage which are frequent concerns for women of color living in big cities. The brand was personally motivated: it was Khosla's experiences with acne and uneven skin tone that led her to launch a brand creating skin solutions for the Asian community. She frames hyperpigmentation as a near-universal brown-skin issue, the usual suspects that all brown women relate to, the first being hyperpigmentation since we tend to scar quicker and leave pigmentation marks quicker. Notably, the brand's launch campaign shows real unfiltered skin. Caveat: it's makeup-adjacent skincare, not a complexion-shade brand.
Who it matches
- Depth range
- Deep, Deepest
- Undertone
- Any undertone
- Skin type
- All skin types
- Price
- Mid-range
Hero products
- 15% Vitamin C AM Sunrise Glow Serum
- 1% Bakuchiol PM Sunset Restore Serum
- Bakuchi Moisturizer
- Champi Hair Oil
What it targets
- vitamin c
- bakuchiol
- hyperpigmentation
- ayurvedic
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